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Party pits are special table game areas focused on creating a relaxed, fun environment often utilizing attractive employees, music, theming and special promotions within the area. Casino marketing advice from gaming industry experts. He can be reached at ; or by e-mail at dennis conradworks. They can be sponsored by a variety of casino vendors, especially alcohol companies, and can be branded to tie into various entertainment or restaurant offerings of the casino. And often they are the same table games promotions that die at other casinos from inattention, lack of a strategy, poor execution, player indifference, being cheap or not injecting enough fun into the promotion equation. They are geared to attract young players, new players and players just looking for a different experience from the normal table game area. How savvy table game operators move packaged promotions needle: They understand that this is probably the biggest table game promotion they may do all year and they budget, plan, train and communicate with other supporting departments accordingly. Comps are often free or discounted meals and rooms, although they can also include entertainment tickets, cigarettes, shopping items, golf, spa and anything else that can be purchased at a casino property. They make sure that this grand promotion has a special VIP component to it, so that the best table game players are incentivized to participate in it for the entire duration—VIP kickoff, extra drawing tickets or spins, free play on special nights, etc. Sometimes the table games department will have its own component to a broader casino-wide promotion. They are typically not cheap and are designed to produce a big bang in table games with a high-profile giveaway. They know it takes more than a few balloons and a boom box. They get their dealers well trained and excited about the new games, so that they can promote them on the floor. PARTY PITS Party pits are special table game areas focused on creating a relaxed, fun environment often utilizing attractive employees, music, theming and special promotions within the area. They allow the table game instructor to explain why certain bets and strategies within the game are mathematically better than others, in order to build trust and confidence in the new players that the casino wants them to learn how to win at the game. They roll out the new games with some fanfare, and possibly some free play or giveaways, to get table game players to sit down and play them. Because of these challenges and more, many table game operators, under the gun to increase revenues, have responded—fairly predictably—by squeezing the games and squeezing the players. And that indeed moves the needle. How savvy table game operators move comps and free play needle: They are generous within their player reinvestment framework and the players realize this. November 18, How savvy table game operators move the events needle: They ensure that whatever the event is, players are not consumed by all of its activities and have plenty of time to gamble.

Driving revenue in table games is tricky. Recent Articles by Dennis Conrad Barona Resort and Casino casino directions river garcia success by making customers feel they are part of the family. There are various other marketing promotions for table games.

A few endure, and when they do, they can move the needle and attract dedicated players to them.

Report Abusive Comment Thank you for helping us to improve promotions at casinos forums. Dennis Conrad is the former founder, president and chief strategist of Raving Consulting Company. Tell me how we can promotions at casinos. These types of grand-scale promotions can vary by prize structure, types promotions at casinos secondary prizes available, time of year, type of table game being promoted, and a variety of other factors.

Junket programs are used by some large casinos. He is now an independent gaming consultant working exclusively under the Raving banner. Casino Journal.

They understand that the table game instruction program must be measurable, so they create measurements like new players club signups, table game tracked play from the students, new hotel reservations from new customers, and positive guest satisfaction ratings in surveys about the lessons. Examples of this include tightening the game of blackjack six-to-five payoff on a blackjack, more restrictive rules on doubling and splitting, eliminating single-deck blackjack altogether ; adding new games, game variations and side bets with a much stronger advantage for the casino; raising the minimum table game bets; using a variety of mechanisms to speed up the games automatic shufflers, electronic table games, roulette chip sorters ; cutting comps or requiring more play to receive them; and a variety of other cost-cutting or value-reducing moves. Free play is free or casino-matched bets on a table game, usually in the form of a chip or a coupon. While blackjack, roulette, craps and baccarat continue to be the overwhelmingly dominant table games in casinos, hundreds of new games and side bets have surfaced in casinos over the decades. They can include T-shirt or hat giveaways after so many hours of play especially popular with players ; limited-time bonus payoffs for certain winning combinations; surprise free play giveaways for random players or tables; bonuses during games like the Super Bowl or Final Four; offers of hard candies or chocolates to active players; and so on. Is this comment offensive? Solutions to some tough casino operations challanges. Casino Journal logo. After all, that is the purpose for having the tournament in the first place. How savvy table game operators move the innovation needle: They make sure these promotions are simple, fun and have giveaways that players are glad to receive. Gaming Tickets Inc. How savvy table game operators move the tournaments needle: They run a fair tournament by establishing a strict set of rules, known to all competing players. They are very diligent in understanding the mathematics of the new games or side bets so they are not exploitable by advantage players. These are simple, inexpensive, player pleasing promotions and giveaways, often conjured up by a creative marketing manager or an innovative table game exec. Some table game promotions require the game to stop or slow down to execute the promo drawing ticket, spin, giveaway, etc. They create a welcoming atmosphere for table game players who have not played in tournaments before and create a format where even an inexperienced player could win the tournament if luck ran their way. They make sure their most valuable table game players are invited to participate in the tournament, and often give them an incentive, such as free tournament entry, to do so. While inexpensive, the promotional items given away in these promotions are authentic and desirable. They can be name entertainment popular with players. They invite the right table game players, those that are established and those that they are developing. Blackjack and poker are by far the most common tournament games, and occasionally you may see table game tournaments in baccarat, craps, roulette and a few of the specialty games. Whatever the events are, they are special, they offer value, and table game players feel good about them. Table game play has been stagnant, even declining in some places, for years. How savvy table game operators move the instructions needle: They understand that the table game lessons must be fun, easy to comprehend and create a level of confidence so new players will actually want to play the game. Nonetheless, there are still progressive table game operators that have effective promotions that are popular with players and that move the needle. Please click here to continue without javascript.. In this article, I will look at many of the various categories of table game promotions and highlight what the successful operators and marketers do to create a difference and indeed move the needle. They are typically conducted using non-negotiable table game chips but can also be offered on low-limit games with live money. They make sure players are welcomed and treated respectfully and positively by the table game staff when they are utilizing their free play at the tables. Some of it may surprise you. How savvy table game operators move the party pit needle: They understand that the party pit lives or dies by the dealers who work there and, depending on the party pit strategy, they make sure they find the most attractive, personable and entertaining dealers they can. And in the last decade or so, casino promotions have predominately focused on slot players, making table game players, when they are even included in the promotion, feel like second class citizens. They are organized instruction programs held in a real table game environment and led by an experienced table game employee with knowledge of all the table games offered in a casino. They can be small group dinners with the general manager or table games vice president. Some table games are susceptible to advantage play, even more so if a table game operator throws a lucrative promotion on top of those games. Comps and free play are givebacks to table game players based on their value to the casino over some determined period of time. Dealers and floor staff are motivated to create some hoopla around these promotions, sometimes receiving or wearing the same promotional items that are given to the players. They use music, lights, decorations, signage and anything else necessary to bring the party pit area to life. They give the games enough time on the table game floor so that they have a chance to generate trial and develop a player following. Please tell us why. Those winning the most money or game credits on the game will earn additional prize amounts. I want to hear from you. Some will reward existing players for referral of new table game players. Table game tournaments involve players competing against each other at the same time they compete against the dealer. Restricted Content You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days. They are designed to get new table game players comfortable with the rules, strategies and protocols of a live game.